Email Marketing

Mobile media marketing does not mean that you have to leave email marketing behind. According to a recent estimation, 3.6 billion have an email address. Over the years, email marketing has gotten a bad rap because of spam. Realize that spam is everywhere, even on social media. People still respond to the right kind of emails. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers. One of the ways to get people to answer those emails is to offer an incentive for people to sign up. The free content should be good enough that people would be willing to pay for the premium content. This is also the place where the business professional that likes to look at every single detail shine. The little things in emails are important because potential customers pay attention to them.

An Apple a Day

With all these great new Apple products coming out, you are probably wondering just how you might be able to profit from them. One of the newest tech is the mobile payments. Well, it is not new in itself but Apple is trying to make it easier and more mainstream. Would you feel comfortable paying with your phone? American Airlines has already created a mobile application for the Apple Watch that will allow you to track your baggage. Apple announced that W Hotels is also working on an app that would allow a customer to unlock her hotel room door by waving her device in front of the door.There is also home automation where you will be able to program the phone to control appliances such as the coffee maker in the morning when you are trying to drag your butt out of bed. You can even hook it up to your phone services to have someone else wake up that it not really there. On the other hand, all these features have already been on the scene for the past two years.

Increase Your Value

In this job market, it is imperative that you increase your value and have a edge up on the competition. One of the best things that you can do is study up in your field. You need to keep on top of all the developments in the industry that you are in and be aware of the new discoveries or cloud services. The internet has so many resources that it is ridiculous that not everyone is taking advantage of them. I mean there are podcasts, YouTube videos, free online courses, and all kinds of audiobooks so you can even listen to them in the car during your commute. Another great things you can do is ask to be taken on a tour and ask a lot of questions while doing it. Many people love to talk about themselves and what they do for a living. You will be able to gain some knowledge and make some valuable connections. As far as the learning about your industry goes, you can even attend tradeshows and conferences. This is also a great opportunity to network and meet new people.

First Impressions

In every area of life, first impressions are everything. It might be a good idea not to ruin them. One of the things that you should not do is have sunglasses on. The eyes are the gateway to the soul and can show a lot of things about a person. Make sure to take them off before talking with someone new. Another thing is that you need to pay attention to the way that you dress. It conveys an idea that you care about your image at least somewhat. The limp handshake is one of the biggest no-nos. The way that you shake a person's hand shows a lot about you. In general, people like dealing with other happy people, but you got up on the wrong side of the bed and it showed. It really doesn’t matter that you’re in a bad mood, because you only get one chance, so put on a smile, at least until the interaction is over, then you can go back to being moody. If you can’t put your phone away with all the mobile applications while you talking with someone new -- or really anyone -- it’s clear that you have absolutely no interest in them.

Smart Cars: Smart Than Us

Technology in cars can go both ways. Internet phone services might not be as useful as braking assist in terms of saving your life and others. The technology in cars has improved and been added in at an exponential rate. Some of the collision preventive tech is adaptive cruise control which eases off the accelerator if it senses a car in front that is going more slowly as well as a sensor that engages the breaks which stops the car before you plow into another car that just came out of nowhere. Other alerts include blind spot indicators and lane correction that will let you know if you are changing lanes unexpectedly, such as a sleepy driver, and some model will even nudge the car back into the lane. The catch here being that the features are going to cost you several more thousands that you were going to spend but in many cases it is very much worth it. In time the features will become standard and the prices will inch on down. For example, the rear-view cameras are going to be required on every new car built starting in 2018. Car will become much more than just transportation.

Virtual Reality

The Electronic Entertainment Expo where the gaming industry giants showed off their latest toys and software development advancements has recently ended. It was certainly impressive to say the least. No wonder teens are addicted to their consoles. If I didn’t have to work for a living, I’d join them. A VR headset contains two small displays, with their imagery slightly offset to give the illusion of three dimensions. These mini TVs are strapped to your forehead, along with tracking technology that determines your head position and orientation inside the virtual environment. The virtual reality is still more virtual than reality but the developments are constantly improving and it is starting to look more and more like real life. It is definitely the next big thing in gaming when these systems will be available for consumers. This type of technology is also going to be great in other fields, not just gaming.

Mobile Applications

Over the past few years, there has been an explosion of applications, particularly in mobile. Everything from instant stock quotes, to weather forecasts and GPS navigation are now available with a touch of your finger on your cell phone. Surgeons can scroll through years of patient history in minutes. Smart meters bring instant feedback to consumers, reducing energy waste and saving money, without any sacrifice to lifestyle. You can also waste plenty of time on gaming applications of just fill your time while you are standing in line. Hopefully you do not open any applications while driving, save for the GPS, or even while at a red light. It is amazing just how many people still text and drive even after several states have passed laws against it. One of the challenges being that it is hard to enforce. Even talking on the phone or using phone services that are connected to your car can be a major distraction. I can say that I am guilty of talking on my phone while driving as well but I have made a real effort to put driving a priority and set a great example for the kids for when they finally get their license. Yes, that day is very much dreaded.